About Fracasso Publishing

Empowering Individuals Through Knowledge and Inspiration

Who We Are

We realize that competition in the personal and business world is staggering. To be a player in both arenas, you now need new development resources and tools to advance your ambitions. It takes innovative ways to balance multiple priorities against the backdrop of frantic change. Frank Fracasso is author and publishes his editions under Fracasso Publishing* label. His original work was released in 1992 both in English and Spanish languages. In 2023, the first script was updated to include new text, illustrations and cover. This latest edition is distributed and/or sold worldwide by Amazon KDP, Barnes and Noble, Draft2Digital and others. Its new development venue is seminar facilitating, public speaking and life coaching.

According to the publisher, the second edition of the Absolute Empowerment title is more valuable for readers today than in its introduction over thirty years ago.  Readers want to rise above fiction and dwell more in reality subjects.  They expect to maintain a grasp of the truth against ubiquitous disinformation. Fracasso Publishing specializes in nonfiction self-help books and seminar deliveries. We are dedicated to empowering individuals through knowledge, inspiration, and personal growth. Our mission is to provide our readers with valuable insights, practical strategies, and transformative experiences that can positively impact their lives.

*Fracasso Publishing is a dba of Fracasso Enterprises.


Blog Posts
 

The Challenge in Changing Habits
by Frank Fracasso
Date: 12/02/2024

Habits conducive to success set a person apart from those who have failure reflexes. Both tendencies act on pre-set mental routine based on a trigger. Neither cycle can be totally discarded. But each can be replaced by a newly ingrained pattern.

You may become aware of your auto reflex that keeps you from getting ahead. Next, you contemplate on overriding the undesirable routine. Let’s say that you have a habit of eating sweets which cause weight gain. 

Any attempt to fully dispose of this embedded practice will prove futile. The reason is that your subconscious is not convinced that you want to stop, solely on your word. But you can sway your controlling mind to accept a better tendency with action.

The process for rewriting the embedded mental script is to upload new instructions. Think about what made you develop a liking for sugary foods and drinks in the first place. Chances are that you kept telling yourself that sweets are delicious and satisfying over an extended period. 

Subsequently, the urge for this enjoyment would be prompted by either your imagination or your senses of smell, taste and sight. Mouthwatering delicacies become irresistible, and you succumb to sudden appetite for desserts and sugared beverages.

You can come to terms with yourself. Your resolve is to lose weight by cutting sweets out of your diet. Telling yourself that you are going to stop giving in to the cravings is not sufficient to convince your unconscious mind. This approach can incite concern within habitual realm of the mind. 

Deprivation can result in a more acute hunger for the things you expect to put aside. In this denial contest, guess who is going to win? The victor is not going to be the conscious person, but the subconscious one.

A practical approach is to change the sweets habit through thought inversion.  First, simply adopt a new personal policy. Set different instructions in self-talk. Consciously, invoke your revised preference. That is, “I am resolved to enjoy unsweetened foods and drinks.” 

Next, visualize the reverse thought in favor of sugarless intake. You now deem desserts and beverages having unpleasant taste, smell and sight. In the face of subconscious temptation, proclaim, “I relish unsweetened treats more.”

Now follows the most challenging part of the new policy application. For nineteen to thirty days, you must abstain during enticing moments and routinely affirm your pleasure in sweet-free goodies. Once past the abstinence period of up to a month, your unconscious can become indoctrinated. At that point, the belief that sweets are undesirable is internalized. Going forward, you continue to steer away from the former addiction with little or no compunction.

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VENTURING INTO THE UNKNOWN

by Frank Fracasso

12/09/2024

The thought of crossing into an unfamiliar space can be worrisome to most people, at a minimum. At a maximum, the concern could be debilitating. Those who ponder the idea of change often surrender to fear of losses and/or harm. For them, the will to go forward dies, completely.

An illustration is someone moving into a new profession, personal relationship, or, simply, into a different environment. In each case, the uncertainty can be just as crippling to one’s sense of safety. Many people cling to their familiar and “safe” harbor. They hedge on launching themselves into new experiences.

To attempt a voyage into uncharted waters takes confidence, determination, or a realization that the present position is tenuous.

If both bravery qualities are lacking, the default trigger will force some individuals to embark based on a new reality. The facts dictate that the present situation is riskier than moving to an alternative but unfamiliar location. This called forced motivation.

A prevalent anxiety can be dismissed by a greater danger that looms ahead. Let’s say that you dread losing your job. But you remind yourself that starting a new position is overwhelming. It is better to hang on to your current work. 

Company workforce reduction is coming, however. The dilemma presents a choice. Which option has a greater risk, losing your source of income or secure new employment in advance? Against the inevitable loss, it is practical to move into a new position with a more stable employer.

Wading into a business undertaking is even more frightful than job swapping. There are many more unknowns in that arena. Twenty percent of new businesses fail within the first year of opening. Fifty percent close within five years. The odds are not in favor of a would-be entrepreneur. So, what compels some ambitious individuals to go headlong into the unpredictable zone of commerce?

First, it is the unease caused by a present shaky predicament. Next, a personal fervor to make gains in a target market kicks in. The specific success idea prompts a venturer to invest in a product or service, despite the uncertainty. 

The daring upstart may achieve profitable market share or may not. Regardless of the outcome, the risk taker becomes wiser. Inevitably, he/she launches more enterprises knowing the chances of achieving success are in his/her favor. The driving force for odds defiers is their rare awareness. For them, the matter at hand is too precarious not to venture into the unknown. This is an actual strategy for risk avoidance.

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 Path to Self-Discovery

by Frank Fracasso

01/01/2025

The path to self-actualization is hindered until a person acknowledges that external forces dominate his/her habits and behavior. There is always going to be a missing link as to who an individual is, unless that being comes to terms with an outer force that drives human reflexes and actions.

 Socrates was a vociferous advocate of “know thyself” philosophy. His humble demeanor, however, made him concede that a certain class of people known as artisans were more introspective and insightful than his wisdom allowed.

 Today, we know this category of innovators as entrepreneurs. These visionaries have a rare talent for uncovering more potential beyond themselves. They become cognizant of a power base that can be enlisted from the outside. Ironically, however, the consummate captains of commerce are blind to the nature of this external force.

 What if we knew the actual character of this mysterious driver of commercial success? How can the same influential ally become available to more enrichment seekers other than traditional ones?

 The answers can be found in the latest book entitled Absolute Empowerment: Mastering PsychoPhysics, seminar series, and personal coaching derived from the text.

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Recovering from Embarrassment

By Frank Fracasso

01/11/25

Personal embarrassment can be felt from either a perceived or genuine situation. In either case, it is wise to know how to recover gracefully from a compromising experience.

According to psychologists, humiliation is a social emotion that emerges at around 18 months of age. Most of us have been victims of the awkwardness when in notable predicaments. Common reaction is facial blushing and uneasy demeanor displayed in front of people.

Humor is the best antidote to an assuming social-compromise. In my individual experience, a comical moment is often disguised as potential tragedy. An early anecdote illustrates this deception well.

I had a favorite pair of black pants. What was unusual about these slacks was that I wore them with a tie and jacket to look professional. But sometimes the zipper did not work. The night of my son’s grammar school concert I had a hurried call to visit the men’s room. In the lower grade school, it should be called the boy’s room because the urinals are exposed in wide open space, and no private partitions in sight.

Standing in front of an open station was Ron. He is someone I knew, but not very well. Already in service, he had that no-batting-an-eyelash, don't-interrupt-me-look on his face. Should I risk it or not? What if the fly doesn't open? While I wrestled with these grave issues, the pain in my kidneys decided for me. So, I went to a station expecting the results.

Torn between agony and apprehension, I started negotiating with the clip. The stiff gadget would not budge one tooth. I tugged and forced some more, but nothing changed. The zipper was glued shut. 

To minimize the amount of disgrace, I casually moved away from the receptacle and went over to Ron. With a pat on his back, I asked him, “How are you doing?” Shaken by my gesture, he turned his blank eyes toward me and answered, “I was doing just fine until you woke me up.” Thank goodness that he was asleep! I knew then that I had saved face. Laughing on the way back to the concert I forgot why I went to the restroom in the first place.

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